Fenman under its new owners
Huveaux Trading Statement
Read the section on Education and Training. I obviously have no idea what is happening at Fenman but the pre-tax profit seems to be around half of what it was when I sold my share of the company in 2002. They seem to believe that cutting marketing and setting up a targeted salesforce will bring profits back up. I don't believe this will work. The answer is editorial investment. They need to produce stunningly good product reliably and regularly.
I wonder if this will be an example of a larger company failing to run a small one successfully? I hope not as many of my friends still work there.
Read the section on Education and Training. I obviously have no idea what is happening at Fenman but the pre-tax profit seems to be around half of what it was when I sold my share of the company in 2002. They seem to believe that cutting marketing and setting up a targeted salesforce will bring profits back up. I don't believe this will work. The answer is editorial investment. They need to produce stunningly good product reliably and regularly.
I wonder if this will be an example of a larger company failing to run a small one successfully? I hope not as many of my friends still work there.
posted by Hugh M | 3:35 pm
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